The term coaching refers to both care and training – it is an individualised form of support intended to facilitate quicker or better development in various areas.
(quoted in Klaus Grieblinger, (2003) general definition of coaching)

Engaging in a dialogue is meant to create a groundwork of trust with the client. Coaching encompasses numerous advising concepts that deal with developing and implementing personal and professional goals.

Training is a form of guidance. It’s a way to build upon already existing strengths, competencies and potentials.
There are numerous concepts in this area as well. The target criteria are defined beforehand in order to implement them in the best, most targeted way.

The terms of “coach” and “trainer” are not legally regulated.

The following concepts and methods in these areas are offered:

• rhetoric seminar
• sales training
• communication training
• motivation training


• coaching as advising for executives (executive coaching)
• coaching as a leadership style
• coaching for raising performance levels


• tailored programmes